What happens if I call you to arrange an event in its full course?
What happens if you find everything already defined upstream (type of event, of the same title, team, venue, speakers and guests) and you can not move a comma?
What happens is that you look at that event as a challenge! (Yes, I'm crazy!).
What happens is that you can move the remaining marks. (Yes, they are also moderately optimistic ...). And give your
however touch. (I'm definitely a dreamer).
And so I am in the meeting room of Research Centre "Mercure" , around a table chaired by the President of the Centre and his team. I learn
nell'arco di un nanosecondo che sono parte del team.
Mezzo nanosecondo dopo sono il "capo cantiere"!
O.k., mi dico, sono in ballo, ballo.
Mi comunicano il titolo, la scaletta, la location...
The entire collection was donated by Pfizer to the University of Michigan in 2007.
The author, who paints in a neo-realist with a touch of old-fashioned (very popular in America in the '50s), immortalized in the other four paintings Galen, Pasteur , von Leeuwenhoek, Jenner a kind of visual story-and in stages of the great discoveries in medicine.
is not very popular in Italy, the documentation available on the author and his work is exclusively in Anglo-American, although Thom is the author appreciated and known in the medical world due to the fact that many of his works were bought by big pharma or big American hospitals (including its Buyers also large law firms, the classic neworkesi Lawyers for instance). I guessed
considered for the conference, considering the high style of commissions for him and his propensity to issue physician.
THE LOCATION
Viggianello in the province of Potenza, is an ancient town. The earliest records speak of a Castrum Byanelli , garrison Roman Popilia on the road. The tenth century. sees the appropriation of monastic communities Basilian monastic Mercurion Eparchy.
little more than three thousand souls live there now. Quite out of reach and difficult to reach, then considering that the week before the opening of the conference collapsed a ridge of rock that made it unusable on the main road ... But as the Centre's fundraiser, which will call here with a fancy name Claudia, "the beautiful things are often the most difficult to reach."
E non c'è dubbio che il castello dei Principi di Sanseverino sia davvero un posto splendido.
Ricco di storia, pare vi abbia dimorato persino Federico II quando Melfi era caput mundi , la torre quadrata ricorda il passaggio normanno, passò alterne vicende e alterni proprietari fino a divenire possedimento dei Principi di Sanseverino.
Belle le persone quanto il posto. Squisita l'attuale proprietaria, amabile il Sindaco Fiore, efficientissimi Carabinieri e Vigili urbani che ci hanno garantito un servizio perfetto per la logistica.
What happens if you find everything already defined upstream (type of event, of the same title, team, venue, speakers and guests) and you can not move a comma?
What happens is that you look at that event as a challenge! (Yes, I'm crazy!).
What happens is that you can move the remaining marks. (Yes, they are also moderately optimistic ...). And give your
however touch. (I'm definitely a dreamer).
And so I am in the meeting room of Research Centre "Mercure" , around a table chaired by the President of the Centre and his team. I learn
nell'arco di un nanosecondo che sono parte del team.
Mezzo nanosecondo dopo sono il "capo cantiere"!
O.k., mi dico, sono in ballo, ballo.
Mi comunicano il titolo, la scaletta, la location...
Relatori stupefacenti, la dott. Nicoletta Mantovani come ospite di riguardo, un tema attuale e come pochi.
Ecco quello che sono riuscita a ricavarci (nessun compenso in danaro, ovviamente...).
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Manifesto Conferenza "Una comunicazione efficace, una informazione corretta per una sanità più human |
The painting that I chose as the basis for the poster has the title of "Hippocrates examining a child ", is part of a series of five oil paintings entitled" History of Medicine in Picture ", made at the end of the '50s by American painter Robert Thom commissioned by Parke-Davis & Co. (a subsidiary of pharmaceutical company Pfizer , one of the oldest and largest in America that has played an important role in the history of medicine).
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"Hippocrates examining a child", 1950, R. Thom |
The author, who paints in a neo-realist with a touch of old-fashioned (very popular in America in the '50s), immortalized in the other four paintings Galen, Pasteur , von Leeuwenhoek, Jenner a kind of visual story-and in stages of the great discoveries in medicine.
is not very popular in Italy, the documentation available on the author and his work is exclusively in Anglo-American, although Thom is the author appreciated and known in the medical world due to the fact that many of his works were bought by big pharma or big American hospitals (including its Buyers also large law firms, the classic neworkesi Lawyers for instance). I guessed
considered for the conference, considering the high style of commissions for him and his propensity to issue physician.
I used the same theme for invitations, playing on the gradient and transparency.
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call "void" on cardboard filigree |
THE LOCATION
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Viggianello, Potenza, Panorama |
little more than three thousand souls live there now. Quite out of reach and difficult to reach, then considering that the week before the opening of the conference collapsed a ridge of rock that made it unusable on the main road ... But as the Centre's fundraiser, which will call here with a fancy name Claudia, "the beautiful things are often the most difficult to reach."
![]() |
Castle of the Princes of Sanseverino, view, Viggianello, Pz (image reperita in internet) |
E non c'è dubbio che il castello dei Principi di Sanseverino sia davvero un posto splendido.
Ricco di storia, pare vi abbia dimorato persino Federico II quando Melfi era caput mundi , la torre quadrata ricorda il passaggio normanno, passò alterne vicende e alterni proprietari fino a divenire possedimento dei Principi di Sanseverino.
Belle le persone quanto il posto. Squisita l'attuale proprietaria, amabile il Sindaco Fiore, efficientissimi Carabinieri e Vigili urbani che ci hanno garantito un servizio perfetto per la logistica.
![]() |
Castello dei Principi di Sanseverino, esterno |
![]() |
Il gonfalone del Ce.St.Ri.Me. campeggia davanti al massiccio portone |
-segue seconda parte-
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